YiwealthSMI|中信理财小暖象公众号持续霸榜!
Di Yi Cai Jing·2025-09-02 10:28

Group 1 - The core viewpoint of the article highlights the stable ranking of bank wealth management public accounts, with Citic Wealth's "Little Warm Elephant" continuing to dominate the list [1] - Citic Wealth's public account has deepened its IP operation strategy, exemplified by the popular article "The 'Lychee Transportation Rule' for Workplace Financial Management," which creatively compares workplace financial management to lychee transportation, enhancing the content's engagement and understanding [1] - Other notable entries include Everbright Wealth's "High Financial Student" guide and浦银 Wealth's travel reward interaction, which utilize scenario-based narratives and fun activities to attract user attention [1] Group 2 - The ranking of bank wealth management public accounts shows that Everbright Wealth ranks second with a score of 77.22, followed by Xingyin Wealth at 74.36, and Zhaoyin Wealth at 73.12 [4] - The Yiwealth Bank Wealth Management Public Account Index employs a quantitative model to track, analyze, and report on the performance of 32 bank wealth management subsidiaries on public accounts, reflecting trends in public account operations and brand influence [5] - The data for the rankings is sourced from Yiwealth Research Institute, covering the period from July 1 to July 31, 2025, and focuses on the best-performing account for institutions with multiple accounts on the same platform [11]