Brightstar Lottery Spotlights Next Generation of Future-Forward Solutions at NASPL 2025

Core Insights - Brightstar Lottery PLC will showcase its leadership in the global lottery market and present advanced lottery solutions at the NASPL 2025 annual conference from September 8 to 11 in Niagara Falls, Ontario [1][2] Company Overview - Brightstar Lottery is a premier global lottery company focused on delivering secure technology and comprehensive solutions to enhance player engagement and support customer growth [4][5] - The company serves nearly 90 lottery customers across six continents and is the primary technology provider for 26 of the 46 U.S. lottery jurisdictions and eight of the world's ten largest lotteries [3] Product Innovations - Brightstar will introduce several new products at NASPL, including: - LotteryLink™, a small-format solution for in-lane instant and draw-game sales without requiring dedicated lottery terminals [4] - GameFlex 48 lottery vending machine, which boasts the highest game capacity in the industry with ticket-by-ticket activation for enhanced security [4] - Digital Menu Boards to showcase in-stock instant tickets at retail points of sale [4] - The company will also highlight advancements in the iLottery segment, featuring a cloud-based platform with enhanced player engagement capabilities and a library of 250 captivating iLottery games [4] Strategic Focus - Brightstar emphasizes its commitment to player engagement and growth through innovative solutions, including the use of artificial intelligence to drive efficiency and sales [4] - The company aims to reconnect with North American customers and demonstrate its investments in self-service and digital solutions for omnichannel play [2][4]