蒙娜丽莎:公司应对挑战的核心战略是以“活下来”为目标
Core Insights - The company's core strategy to address challenges is focused on "survival," emphasizing market share and cash flow [2] - The company aims to reduce costs and improve efficiency through internal management, while also enhancing brand positioning and channel development [2] - The company plans to launch new products through technological innovation to strengthen its core competitiveness [2] Product Pricing Strategy - The company will seek a balance between volume and price to avoid losing market share due to strict price maintenance [2] - There is an emphasis on promoting high-value new products to increase the average selling price [2] - Various policies will be implemented to empower distributors [2]