“明厨亮灶”最能提升用户信任度 上海“放心外卖”白皮书发布

Core Insights - The "Shanghai Safe Takeaway" white paper was released, highlighting the importance of food safety in the takeaway industry and consumer trust [1][3] - The paper indicates that "no dine-in" does not necessarily correlate with "ghost kitchens," and nearly a quarter of respondents are open to "independent takeaway specialty stores" [1][7] Consumer Behavior Trends - Takeaway consumption in Shanghai shows a "high-frequency necessity," with 54.58% of respondents ordering more than three times a week, and 19.85% ordering daily [3] - 66.49% of respondents order takeaway on weekends or holidays [3] Trust Factors in Food Safety - Consumer trust in food safety is primarily derived from safety benchmarks, transparency, and brand endorsement [3] - 64.81% of consumers believe that "real-time kitchen live streaming and visualized operations" significantly enhance trust [5] - Other trust-enhancing factors include "no food safety negative reviews" (63.28%) and "using food safety seals" [3][5] Industry Developments - Since February, 117,000 merchants have activated "real-time kitchen live streaming" on Meituan, with expectations of over 200,000 by the end of 2025 [3][5] - Meituan plans to invest in 1,200 "Raccoon Canteens" across the country over the next three years, aiming for 100% transparency in food safety [5] Misconceptions Clarified - The white paper clarifies misconceptions about "ghost kitchens" and "no dine-in" establishments, stating that the latter has low investment and operational costs, catering to various consumer needs [7] - The actual proportion of ghost kitchens is minimal, with strict qualification checks for merchants on takeaway platforms [7] Food Safety Monitoring Initiatives - The overall food safety in Shanghai is reported to be stable, with a 99.4% compliance rate in food monitoring last year [8] - The initiative encourages a collaborative approach to food safety, involving government, businesses, and public supervision [8] - Meituan has implemented a "rider food safety supervisor" program, allowing delivery personnel to report food safety issues, with over 500,000 stores covered by safety inspections [8]