$4.99 Gets You the Games on Sling TV. Not the Gimmicks.

Core Insights - Sling TV is launching a new Day Pass subscription for $4.99, providing instant access to live sports, entertainment, and news without long-term commitments [1][2][4] - The new subscription model challenges traditional cable pricing, offering flexible options that prioritize consumer value over monopolistic practices [2][3] - EchoStar, the parent company of Sling TV, emphasizes its commitment to customer-centric innovations, including the introduction of ad-skipping technology and local channels [3][5] Company Offerings - Sling TV now offers three types of short-term subscriptions: Day Pass ($4.99), Weekend Pass ($9.99), and Week Pass ($14.99), catering to various viewing needs [7] - The Day Pass provides 24-hour access, the Weekend Pass covers Friday to Sunday, and the Week Pass offers a full week of access [7] - Subscribers can access popular networks such as ESPN, Disney Channel, and CNN through these passes [4][6] Market Position - Sling TV's flexible subscription model is positioned as a direct challenge to traditional cable services, which often rely on rigid pricing structures [2][3] - The introduction of short-term subscriptions reflects a growing consumer demand for value and flexibility in streaming options [3] - Sling TV aims to disrupt the industry by providing affordable access to live TV without the burden of long-term contracts [2][6]