Elite Supplements Selects Coveo AI for Commerce

Core Insights - Elite Supplements, a rapidly growing Australian sports-nutrition brand, has partnered with Coveo to enhance its Shopify commerce experience through AI-driven personalization and product discovery [1][2][4] - The collaboration aims to create hyper-personalized digital journeys for health-conscious consumers, which is crucial for the company's growth strategy [1][3] Company Overview - Elite Supplements was founded in 2005 and operates over 130 retail locations in Australia, with a new flagship store in Singapore, offering a wide range of sports-nutrition and wellness products [5] - The company's mission focuses on empowering customers through expert advice, competitive pricing, and innovative formulations [5] Technology and Innovation - Coveo's AI-Relevance™ Platform will provide Elite Supplements with advanced search capabilities, including semantic search and real-time learning, to improve customer experience [3][4] - The integration with Shopify will allow for more personalized and precise product searches, catering to various customer needs such as ingredient-based searches and health concerns [3][4] Market Positioning - The partnership is expected to help Elite Supplements capture market share rapidly by enhancing the shopping experience across multiple channels [4] - Coveo emphasizes that brands adopting relevance early can achieve significant returns, positioning Elite Supplements among leading global companies leveraging AI for discovery [4][8]