TNL Mediagene (NASDAQ: TNMG) Launches Business Insider Taiwan, Bringing Popular Business Media Brand to Market of Over 1 Billion Mandarin Speakers Globally

Core Insights - The official launch of Business Insider Taiwan aims to connect Mandarin-speaking audiences with engaging business media content, building on the success of Business Insider Japan [2][3] - The platform is designed to provide insightful journalism that resonates with Gen Z and young professionals, featuring a mix of global and localized content [2][3] Company Overview - Business Insider Taiwan is part of TNL Mediagene, which was formed through the merger of The News Lens Co., Ltd. and Mediagene Inc., focusing on digital media across Japanese, Chinese, and English languages [5] - TNL Mediagene operates with approximately 500 employees across Asia, emphasizing political neutrality and high-quality content [5] Audience Engagement - Business Insider Japan and its associated properties attract around 6.7 million average monthly unique users and 23 million average monthly views in Japan, indicating significant engagement potential [1][4] - The new platform aims to spark dialogue between global trends and local perspectives, enhancing the relevance of its content for Mandarin-speaking audiences [2][3]