西贝餐饮副总裁宋宣：行业进入薄利时代，西贝将深耕家庭场景

Core Insights - The data from Beijing's statistical bureau indicates a significant decline in the restaurant industry, with a 3.7% drop in revenue and a 67% decrease in total profit for the first half of 2025, signaling a shift to a low-profit era in the industry [1][2] Group 1: Industry Trends - The restaurant industry is experiencing a transition to a low-profit era, characterized by thinner margins and higher consumer expectations for product quality, environment, and service [1][2] - The decline in revenue (3.7%) is greater than the decline in operating costs (1.2%), indicating that traditional growth strategies are no longer viable and a shift to refined operations is necessary [2] Group 2: Company Strategy - The company, Xibei, is focusing on family dining experiences, particularly in the children's meal segment, which has shown resilience despite declining birth rates [2][3] - Xibei has sold over 40 million children's meals and served more than 200 million family customers, indicating a strong market presence in this niche [2] - The company plans to enhance its "family restaurant" positioning by upgrading children's meal standards and optimizing service processes, rather than pursuing disruptive innovations [3] Group 3: Employee Engagement - Xibei has introduced a "City Partner Program" to empower frontline employees, allowing them to respond quickly to local customer needs and enhancing their engagement through equity incentives [3][4] - The program aims to transform employees from "workers" to "entrepreneurs," fostering a culture of innovation and improving customer experience [4] - The company prioritizes customer satisfaction over revenue targets, focusing on three key areas: product quality, environment, and service [4][5]