西贝餐饮副总裁宋宣：行业进入薄利时代 西贝将深耕家庭场景

Core Insights - The data from Beijing's statistical bureau indicates a significant decline in the restaurant industry, marking a shift to a low-profit era, with total revenue down 3.7% and total profit down 67% in the first half of 2025 [1][2] Group 1: Industry Trends - The restaurant industry is experiencing a transition from rapid growth to a focus on refined operations, as evidenced by the revenue decline outpacing the decrease in operating costs [2] - Companies must adapt to higher consumer expectations while managing costs effectively, indicating a need for a balance between cost control and value creation [1][2] Group 2: Company Strategy - The company, Xibei, is focusing on family dining experiences, particularly in the children's meal segment, which has shown resilience despite declining birth rates [2][3] - Xibei has sold over 40 million children's meals and served over 200 million family customers, highlighting the strong demand for family-oriented dining [2] Group 3: Operational Enhancements - Xibei is enhancing its "family restaurant" positioning by upgrading children's meal standards and optimizing service processes, aiming for excellence in every detail rather than disruptive innovation [3] - The introduction of the "City Partner Program" aims to empower frontline employees, enhancing their engagement and responsiveness to local customer needs [3][4] Group 4: Employee Engagement - The company emphasizes employee satisfaction as a key driver of customer experience, implementing equity incentives to transform employees from "workers" to "entrepreneurs" [4] - Xibei focuses on customer satisfaction rather than sales targets, believing that excellence in product, environment, and service will naturally lead to better financial performance [4]