肿瘤复发险有需求没销路，上海探索“商保进医院”丨“病有所保”大调研

Core Viewpoint - Shanghai is planning a "breakthrough" initiative for collaboration between commercial insurance companies and medical institutions, focusing on cancer recurrence insurance as a key entry point [1][2] Group 1: Market Dynamics - The self-payment ratio for cancer treatment in China has reached or exceeded 50%, prompting patients to seek commercial health insurance [1] - The growth rate of premium scale in the health insurance sector is below market expectations, leading to a search for new growth areas, particularly in niche "pre-existing condition" insurance products like cancer recurrence insurance [1][3] - The market for specialized disease insurance, including cancer recurrence insurance, is still in its infancy, with only a few billion in market size compared to hundreds of billions for broader medical insurance [3] Group 2: Challenges in Product Development - The development of specialized disease insurance faces significant challenges in product design and pricing, with many products struggling to sell [1][3][5] - The insurance industry must navigate the complexities of pricing for recurrence insurance, which requires betting on disease recurrence rates and survival rates among patients [4][5] - The insurance products currently available tend to have conservative coverage designs due to affordability concerns [5] Group 3: Sales and Distribution Issues - The primary challenge for insurance companies is not pricing but rather how to effectively sell these products, as traditional sales channels are limited [6][11] - The small target population for cancer recurrence insurance, such as the estimated 6,000 breast cancer recurrence cases annually in Shanghai, complicates sales efforts [6][12] - The high sales costs and low payout rates in the insurance market further exacerbate the difficulties in selling recurrence insurance [6] Group 4: Collaboration with Medical Institutions - Successful implementation of recurrence insurance requires collaboration with hospitals and pharmaceutical companies to ensure patients receive timely and appropriate treatment [7][10] - Recent policy changes in Shanghai have allowed for pilot programs where commercial insurance can be promoted within hospitals, marking a significant shift in the market [11][12] - The integration of medical data from hospitals is crucial for developing effective recurrence insurance products, as it helps assess risk and set appropriate pricing [8][9][10] Group 5: Future Outlook - The expansion of the recurrence insurance market will depend on the ability to cover more types of cancer and other diseases with similar recurrence risks, such as cardiovascular diseases [12] - The development of specialized disease insurance products is closely tied to advancements in clinical medicine and biopharmaceutical technologies [12]