破解平台经济“内卷式”竞争，多项制度支撑正在建立

Core Viewpoint - The National Development and Reform Commission (NDRC) is accelerating the revision of pricing laws and establishing rules for pricing behavior on internet platforms to address issues such as below-cost dumping and false advertising, aiming to promote healthy development of the platform economy [1][2]. Group 1: Regulatory Framework - The NDRC, along with other relevant departments, has drafted the "Internet Platform Pricing Behavior Rules" to enhance the regulation of pricing behaviors in the platform economy, marking a significant step in improving the regulatory policy system [1][2]. - The rules aim to create a transparent and predictable pricing regulatory mechanism, balancing development and regulation while protecting the legal rights of both operators and consumers [2][3]. Group 2: Key Provisions of the Rules - The "Behavior Rules" consist of 30 articles focusing on aspects such as operators' pricing autonomy, pricing display behavior, competitive pricing behavior, consumer price rights protection, and supervision mechanisms [4]. - The rules emphasize the protection of operators' pricing autonomy, encouraging innovation in technology and business models to enhance product and service quality [5]. - Specific requirements for price marking, promotional activities, and the prohibition of unfair pricing practices such as price dumping and collusion are outlined to maintain market order [5][6]. Group 3: Implications for the Platform Economy - The rules are expected to guide operators towards lawful and compliant business practices, thereby fostering a more robust platform ecosystem and promoting the healthy development of the platform economy [6]. - The implementation of these rules is seen as a critical step towards normalizing pricing behaviors in the platform economy, ensuring that operators can operate within a legal framework while still pursuing innovation [6].