Core Insights - Douyin E-commerce has identified misuse of AI technology by some merchants and influencers, leading to misleading content that harms consumer rights and disrupts normal trading order [1] Group 1: Misuse of AI Technology - A minority of merchants are generating false product displays and exaggerated promotional content using AI, misleading consumers and causing financial losses [1] - Douyin E-commerce has issued a reminder prohibiting merchants from posting misleading AI-generated videos featuring virtual characters or impersonating public figures [1] Group 2: Prohibited Content - Merchants are not allowed to create misleading AI-generated content that contradicts common sense or fabricates information, such as significantly inaccurate product reviews [1]
抖音电商公布AI滥用案例,引导商家合规经营
Zheng Quan Shi Bao Wang·2025-09-02 12:50