Workflow
8月乘用车:自主海外大比拼、新势力持续狂飙、合资反攻新能源
Zhong Guo Jing Ji Wang·2025-09-02 13:04

Core Insights - The automotive market in August showed significant growth driven by favorable policies and consumer demand, with domestic brands leading the market while luxury and joint venture brands lagged behind [1] Domestic Brands Performance - BYD achieved sales of 373,626 units in August, a slight increase of 0.1% year-on-year, with cumulative sales of 2,863,876 units for the first eight months, representing a 23% increase [2] - SAIC Group reported sales of 363,700 units in August, up 41% year-on-year, with cumulative sales of 2,753,000 units, a 17.9% increase [2] - Chery exported 129,000 vehicles in August, marking a 32.3% increase year-on-year, and maintained its position as the top exporter of Chinese cars [4] - Geely's new energy vehicle sales reached 147,000 units in August, a remarkable 95% increase year-on-year, making it the second-largest player in the new energy sector after BYD [4] New Energy Vehicle Market - The new energy vehicle segment continues to thrive, with companies like Leap Motor achieving record sales of 57,066 units in August, leading the new force brands [5][6] - Hongmeng Zhixing and Xiaopeng also reported strong sales, with the former selling nearly 50,000 units and the latter launching a new model that boosted sales [6][7] Joint Venture Brands - FAW-Volkswagen sold 135,772 units in August, a 4.2% year-on-year increase, while its Audi brand saw significant sales due to new product launches [8][10] - The joint venture brands are facing challenges from both domestic and new energy brands, with a notable decline in sales for luxury brands like Mercedes-Benz, BMW, and Audi [9][10] Market Outlook - The automotive market is expected to become increasingly competitive as the traditional sales peak season approaches, with ongoing policy support likely to reshape market dynamics [10]