霸王茶姬进入菲律宾市场 上半年海外市场增速超国内

Group 1 - Bawang Chaji has opened three stores in the Philippines, marking its entry into the market and achieving over 23,000 cups sold in the first three days [1] - Southeast Asia is a primary overseas market for Bawang Chaji, with the Philippines being its seventh international market [1] - As of June 30, Bawang Chaji has expanded its overseas stores to 208, covering Malaysia (178), Singapore (16), Indonesia (8), Thailand (5), and the United States (1) [1] Group 2 - Bawang Chaji's overseas market GMV reached 235.2 million yuan in Q2, a year-on-year increase of 77.4% and a quarter-on-quarter growth of 31.8% [1] - In the Chinese market, Bawang Chaji's average monthly GMV per store was 404,350 yuan, with same-store GMV decreasing by 23% compared to last year [1] - The decline in same-store GMV is attributed to strong comparative data from Q2 2024 and intensified price competition on delivery platforms [1]