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海外布局加速 霸王茶姬进入菲律宾市场
Zheng Quan Shi Bao Wang·2025-09-02 13:15

Group 1 - Bawang Tea Ji has opened three stores in the Philippines, marking its entry into the market and expanding its international presence to seven countries [1] - The three stores sold over 23,000 cups within the first three days of operation, indicating strong initial demand [1] - As of June 30, Bawang Tea Ji reported a total of 7,038 global stores, with a second-quarter GMV of 8.1031 billion yuan, a year-on-year increase of 15.5% [1] Group 2 - The overseas store count reached 208 as of June 30, with significant presence in Malaysia, Singapore, Indonesia, Thailand, and the United States [2] - In the second quarter, Bawang Tea Ji opened eight stores in Indonesia and began operations for its second store in the U.S. [2] - The company attracted over 30,000 registered users in Indonesia during the opening period, with daily sales exceeding 2,000 cups [2] Group 3 - A new North American management team has been appointed, with Emily Chang as Chief Business Officer and Aaron Harris as Chief Development Officer [3]