Pineapple Financial Announces the Launch of $100M Injective Digital Asset Treasury Strategy, Becoming the First Publicly Traded INJ Holder Worldwide

Core Viewpoint - Pineapple Financial Inc. has announced a $100 million private placement to launch the first digital asset treasury strategy anchored in INJ, the native asset of Injective, positioning itself as the first publicly traded INJ holder globally [2][6][7] Group 1: Company Strategy and Positioning - The INJ treasury strategy is expected to generate a passive yield of approximately 12%, one of the higher yields across major blockchain networks [3] - By focusing on an INJ-first strategy, the company aims to explore how blockchain-based assets can advance the financial industry, aligning with the multi-trillion-dollar tokenization trend [3][4] - The transaction drew participation from leading investors across traditional finance and crypto, indicating strong confidence in Pineapple's strategy and Injective's potential [6][9] Group 2: Industry Context and Future Outlook - The Injective blockchain has powered over $60 billion in transactions and is experiencing strong adoption, with usage surging more than 1,000% year to date [4] - The investment into INJ is seen as a way to address structural challenges in traditional financial processes, promoting speed, efficiency, and transparency [8] - The move is viewed as a significant step towards merging traditional finance with blockchain technology, potentially transforming the financial landscape [4][7]