宜家：将在中国市场全力发展

Group 1 - IKEA China plans to invest 160 million yuan in FY2026, introducing over 150 lower-priced products and a new localized brand positioning "Home Is More Than You Think" [1] - The global retail president and COO of Ingka Group emphasized the importance of continuing to create value for Chinese consumers despite external and macroeconomic fluctuations [1] - IKEA has invested a total of 673 million yuan in the Chinese market over the past two fiscal years, focusing on more affordable products and digital innovation [1] Group 2 - The collaboration with JD.com is seen as a significant step towards building an omnichannel presence, allowing IKEA to deepen its market penetration in China [2] - IKEA aims to leverage its experience in the Chinese market to develop new products for both local and global markets [2] - Current consumer demand in China is shifting towards more cost-effective quality living [3] Group 3 - IKEA China plans to launch more bestselling low-priced products to meet the evolving consumer preferences [4]