库存加深、依赖打折、退货率高 多家服饰企业上半年赚不到钱

Core Viewpoint - The overall consumption environment in the first half of 2025 has been challenging, with many domestic apparel companies facing declining profits due to rising costs and changing consumer trends. However, some companies like Bi Yin Le Fen have shown resilience through strong e-commerce performance and strategic brand positioning aimed at younger consumers [1][2]. Group 1: Company Performance - Bi Yin Le Fen reported an 8.63% increase in revenue to 2.103 billion yuan, but net profit fell by 13.56% to 414 million yuan due to higher costs and expenses [1]. - The e-commerce channel for Bi Yin Le Fen saw significant growth, with revenue increasing by 71.82% to 214 million yuan, becoming a key growth driver [1]. - Dazuo Fashion experienced a 5.55% decline in revenue to 1.067 billion yuan and a 23.54% drop in net profit to 170 million yuan, with over 200 store closures since last year [3]. - Ge Li Si Group's revenue decreased by 5.28% to 1.371 billion yuan, but net profit increased by 45.27% to 85.06 million yuan, indicating a mixed performance across its brands [3][4]. - Seven Wolves reported a 5.93% decline in revenue to 1.375 billion yuan and a 13.93% drop in net profit to 160 million yuan, with a significant increase in e-commerce return rates to 50% [5][6]. - Mei Bang's revenue fell by 45.23% to 227 million yuan, and net profit decreased by 87.07% to 9.93 million yuan, indicating struggles in its transition to an outdoor-focused brand [8]. Group 2: Industry Trends - The retail sales growth of clothing and footwear in China was only 0.3% in the first half of 2025, reflecting a broader trend of stagnation in the apparel sector [2]. - The online retail sales of wearable goods grew by 8.5% to 742.95 billion yuan, but the growth for wearable items was only 1.4%, highlighting challenges in the market [2]. - The overall revenue of apparel companies in China decreased by 1.43% in the first half of 2025, with total profits down by 12.92%, indicating a tough operating environment [10]. - Many companies are adopting strategies such as discount sales, multi-brand layouts, and a focus on younger demographics to address high inventory levels and declining profits [10].