Core Viewpoint - Kraft Heinz announced a plan to split into two independent publicly traded companies to accelerate profit growth, with Berkshire Hathaway as its largest shareholder holding approximately 28% [1][9]. Company Structure - The split will create two new companies: Global Taste Elevation Co, focusing on sauces, condiments, and ready-to-eat meals, and North American Grocery Co, concentrating on North American grocery products [7]. - Global Taste Elevation Co is projected to generate nearly $15.4 billion in sales for 2024, with 75% of revenue coming from sauces and condiments [7]. - North American Grocery Co is expected to have sales of about $10.4 billion in 2024 [7]. Strategic Rationale - The restructuring aims to simplify the business model, enhance brand resource allocation, and improve profitability in response to ongoing performance pressures and industry changes [7][8]. - The complexity of Kraft Heinz's operations, with nearly 200 brands across about 55 categories, has hindered focused investment in individual brands [7][8]. Market Context - Analysts suggest that the split will allow high-growth and cash flow businesses to operate independently, making it easier for investors to align their investments with specific business needs [8]. - The split is also seen as a response to changing consumer preferences for healthier and more cost-effective food options, as some of Kraft Heinz's brands have struggled to meet current market demands [10]. Historical Background - The merger of Kraft and Heinz was initiated by Warren Buffett's Berkshire Hathaway and 3G Capital in 2013, with a total transaction value of $28 billion [10]. - Since its market value peaked over $100 billion in 2017, Kraft Heinz has seen a decline of approximately 70% [10]. Shareholder Update - As of 2023, 3G Capital has fully divested its stake in Kraft Heinz, while Berkshire Hathaway remains the largest shareholder [13].
又一食品巨头,重组!