青海首创“拉面+骑行+文旅”多业态融合消费新场景

Core Insights - The event themed "New Consumption Scenarios and New Beauty by the Lake" aims to promote Qinghai's unique service consumption and culinary culture, showcasing the integration of various industries such as dining, tourism, and cycling [1][3] Group 1: Event Overview - The "Chinese Cuisine Fair" featured a tasting of Qinghai's family banquet, highlighting international, traditional, and local dishes, reflecting the region's rich cultural heritage and high-quality ingredients [3][5] - Over 120 participants, including representatives from business departments and local dining and tourism enterprises, engaged in activities like family banquet tasting and cycling experiences around Qinghai Lake [1][3] Group 2: Innovative Consumption Model - Qinghai's Deputy Director of Commerce, Li Ning, introduced a service consumption scenario that integrates "Qinghai Noodle + Cycling Stations + Multi-Industry Fusion," addressing service station shortages and weak dining supply in the lake area [3][5] - The model aims to connect diverse services through a single dining experience, promoting a network of support for cyclists and enhancing the overall consumer experience [3][5] Group 3: Economic and Ecological Impact - The integration of "Noodles + Cycling Support + Cultural Experience" is designed to shift service consumption from a "single-point supply" to a "scenario-based service," promoting both ecological protection and consumption upgrades [5] - The initiative is positioned as a "Qinghai solution" for high-quality service consumption development in ecological regions across the country [5]