Core Insights - Goji berries have become a significant local product in Ningxia, with the region accounting for 25% of China's goji berry production and 90% of goji seedling breeding [2][3] - The collaboration between goji berry enterprises and universities is enhancing research and development, leading to improved product quality and innovation in the industry [4][6] Industry Overview - Ningxia produces 25% of China's dried goji berries, breeds 90% of goji seedlings, and leads in 90% of goji-related research and product development [2] - The goji berry industry is recognized as a distinctive advantage for Ningxia, with significant potential for growth and development [2][3] Educational Engagement - Numerous university students have visited goji berry enterprises for research and learning, which aids in brand promotion and understanding of consumer needs [3][4] - In 2025, over 1,355 students from various universities participated in educational activities at goji berry facilities, enhancing their knowledge of the product's history and medicinal value [3] Technological Advancements - Companies are leveraging technology to enhance product quality, with innovations such as fresh-keeping drying techniques that have significantly improved goji berry quality [5][6] - The introduction of deep-processed products like goji berry drinks and cosmetics is driving the industry's upgrade and expansion [4][6] Research and Development - Companies like ZaoKang Goji and WoFu BaiRui are actively collaborating with universities to develop new products and technologies, resulting in numerous patents and significant economic benefits [5][6] - WoFu BaiRui has established multiple innovation platforms and has successfully applied for 39 patents, with deep-processed products contributing to over 57% of its sales revenue [6]
企业“牵手”高校 宁夏枸杞产业快步跑
Zheng Quan Ri Bao·2025-09-02 16:27