Workflow
上市银行竞逐移动端 加速迭代提升服务质效
Zheng Quan Ri Bao Zhi Sheng·2025-09-02 16:39

Core Insights - Mobile banking has evolved from a simple financial tool to a comprehensive service platform, emphasizing banks' overall service capabilities [1][3] - The competition for customer acquisition on mobile platforms is intensifying, with major state-owned banks leading in personal mobile banking user numbers [1][2] Group 1: Personal Mobile Banking Performance - As of June 2023, Industrial and Commercial Bank of China (ICBC) leads with 600 million personal mobile banking users, followed by Agricultural Bank of China (ABC) with 586 million, and China Construction Bank (CCB) with 432 million [1] - Postal Savings Bank of China (PSBC) has 386 million personal mobile banking customers, while Bank of China (BOC) has over 302 million signed customers [1] - Among joint-stock banks, Ping An Bank's mobile app has 17.8 million registered users, a 2% increase from the end of 2022 [1] Group 2: Corporate Mobile Banking Development - Corporate mobile banking is focusing on enhancing payment, cross-border finance, and foreign exchange services, with ICBC reporting 17.87 million corporate mobile banking clients and 7.59 million monthly active users [2] - Agricultural Bank of China's corporate mobile banking registered clients increased by 960,000 to 9.7 million [2] - BOC is promoting a multi-version service system for corporate mobile banking, enhancing features for cross-border finance [2] Group 3: Digital Transformation and Ecosystem Development - The trend in mobile banking development is characterized by "dual-core driving and ecological integration," with personal banking focusing on user scale and experience, while corporate banking emphasizes specialized services [3] - Banks are deepening AI applications and exploring various mobile banking scenarios to enhance online service quality [4] - The adaptation to the HarmonyOS system is becoming standard, with banks like PSBC and CCB launching features that improve user experience and operational efficiency [4][5] Group 4: User Experience and Future Directions - Banks are encouraged to build sustainable user experience management systems and enhance customer experience through AI-driven solutions [6] - The focus is on creating personalized financial solutions and improving service delivery through advanced technology [6]