绿维文旅：国务院部署“AI+”，为文旅智能化发展划定新路径

Core Insights - The State Council has officially issued the "Opinions on Deepening the Implementation of 'Artificial Intelligence +'" which outlines six key actions for accelerating the intelligent upgrade across various sectors of the economy and society [3][4] - The document emphasizes the integration of AI in enhancing consumer quality, improving public welfare, and boosting governance capabilities, aligning closely with the needs of the cultural and tourism industry [3][4] Policy Analysis: Four Key Areas Anchoring Intelligent Development in Cultural and Tourism - Artificial Intelligence + Consumer Quality: Focuses on upgrading the hardware foundation for cultural and tourism services, addressing the pain points of insufficient hardware support [4] - Artificial Intelligence + Public Welfare: Aims to activate the cultural and wellness core of the tourism sector through content innovation and inclusive services [6] - Artificial Intelligence + Governance Capability: Promotes urban-rural balance in tourism development by enhancing urban tourism facilities and extending AI services to rural areas [9] - Basic Support Capabilities: Seeks to improve the ecological support system for AI applications in tourism, lowering application barriers and standardizing development environments [10] Practical Implementation: Five Core Scenarios for "Artificial Intelligence + Cultural and Tourism" - Smart Service Matrix in Scenic Areas: Establishes AI-driven full-process services in scenic spots, integrating facial recognition and health monitoring [12] - Digital Experience in Cultural Tourism: Creates immersive experiences in heritage sites using VR and AI to enhance cultural learning [13] - Intelligent Wellness Travel Solutions: Offers customized services in wellness destinations, matching health needs with local offerings [15] - Smart Upgrades in Rural Tourism: Implements inclusive services in rural areas, utilizing AI for health assessments and cultural demonstrations [16] - Integration of Sports and Wellness: Develops scientific exercise scenarios in outdoor settings, promoting health and wellness through AI [18] Value Significance: Restructuring Service Logic and Development Patterns in Cultural and Tourism Industry - Service Logic: Transitions from standardized to personalized services, aligning with the goal of enhancing life service quality [19] - Business Structure: Moves from singular to integrated business models, fostering new business opportunities across cultural, sports, and wellness sectors [20] - Spatial Layout: Shifts from urban-centric to inclusive urban-rural development, ensuring equal access to intelligent services for rural tourists [21]