马季开锣在即 香港马会推出新设施及微信小程序

Core Points - The Hong Kong Jockey Club (HKJC) is launching new facilities and a WeChat mini-program to enhance the experience for visitors and promote "race tourism" as the new horse racing season begins on September 7, 2025/2026 [1][7]. Group 1: New Facilities - Two new facilities, "Lianhui" and "Tianma Station," are being introduced at the Sha Tin Racecourse, incorporating innovative technology to attract a new generation of horse racing fans and tourists from mainland China and abroad [3][4]. - "Lianhui" connects the MTR Racecourse Station to the Sha Tin Racecourse grandstand, improving entry experience for visitors. It features digital displays showcasing horses in seasonal environments and interactive 3D technology recreating scenes with six classic racehorses [3][4]. - "Tianma Station" offers an immersive digital horse racing experience, including areas for simulating riding classic racehorses and taking themed photos [4]. Group 2: Investment and Development Plans - The HKJC has invested over HKD 10 billion in a multi-year development plan to systematically upgrade the facilities at Sha Tin and Happy Valley Racecourses. An additional HKD 4 billion is planned for further renovations [4]. - The goal is to transform the racecourses into attractive tourist destinations for both locals and visitors, providing a top-tier horse racing experience [4]. Group 3: WeChat Mini-Program - To complement the new racing season, the HKJC will launch a WeChat mini-program named "Hong Kong Racecourse" on September 11, providing visitors with itinerary suggestions, race schedules, and dining information [7].