Core Viewpoint - The report indicates that Diya Co., Ltd. is showing signs of stabilization in its operations for the first half of 2025, with initial results from channel optimization and a strong growth in net profit, leading to a "buy" rating for the stock [1][2]. Financial Performance - In H1 2025, the company achieved a revenue of 786 million yuan, reflecting a year-on-year increase of 1.0%, and a net profit attributable to shareholders of 76 million yuan, which is a significant increase of 131.6% [2]. - For Q2 2025, the revenue was 378 million yuan, up 7.5%, and the net profit was 55 million yuan, showing an extraordinary increase of 1547.9% [2]. - The company has adjusted its profit forecasts for 2025-2026 downwards due to pressure on diamond-inlaid products, with new profit estimates for 2025-2027 set at 130 million, 203 million, and 286 million yuan respectively [2]. Operational Trends - The company has seen a significant optimization in its sales expense ratio, with a comprehensive gross margin of 65.2% in H1 2025, a slight decrease of 0.7 percentage points [2]. - The revenue breakdown for H1 2025 shows offline direct sales at 560 million yuan (down 9.5%), online self-operated sales at 150 million yuan (up 61.7%), and offline joint sales at 60 million yuan (down 0.4%) [2]. Channel and Brand Strategy - The company is implementing a "brand + channel" dual-drive strategy, focusing on quality improvement and efficiency enhancement, with a net reduction of 35 stores, resulting in a total of 338 stores [3]. - The company is investing in high-end gold brands, specifically acquiring a stake in "Palace (Beijing) Jewelry," indicating potential for future growth [3]. - The shift in consumer logic from "social-driven" to "value preservation and multi-scenario applicability" is prompting the company to enhance its product innovation capabilities [3].
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