SACL(SZ:000089) Shen Zhen Shang Bao·2025-09-02 23:39Group 1 - Hermes has opened its first direct store in a domestic airport at Shenzhen Airport, marking a significant achievement in the airport's efforts to enhance its international brand matrix [1] - The store features a full range of products and is designed to provide an immersive experience for travelers, reflecting the coastal characteristics of Shenzhen with its indigo color scheme and artistic design [1] - The choice of Shenzhen Airport for the store location is based on the high-quality passenger flow, with an increasing proportion of high-end business and tourism travelers [1] Group 2 - Shenzhen Airport aims to establish itself as a world-class commercial hub by attracting international and local brands, with over 100 brands currently present [2] - The airport has successfully opened stores for major international brands such as Louis Vuitton, Dior, and Hermes this year, creating a multi-layered consumption matrix [2] - The commercial strategy focuses on integrating international direct stores, local tech brands, and duty-free products to enhance the shopping experience [2]