Xin Lang Ke Ji·2025-09-02 23:53Core Insights - Alibaba's AliExpress is preparing a high-profile brand expansion project, inviting Fortune 500 and leading domestic and international brands, expected to launch before Double 11 [1] - A leaked screenshot indicates that brands like Xiaomi and Pop Mart are included in the "Super Brand Plan" for deep cooperation [1] - The growth targets for this initiative are described as "very aggressive," with plans to create a new brand section on the app to provide traffic support and local operations for selected brands [1] Group 1 - AliExpress is focusing on brand expansion in response to the potential of overseas markets, leveraging the upcoming 2025 Double 11 and Black Friday events to drive growth [1] - The cross-border e-commerce sector has faced intense price competition over the past three years, prompting AliExpress to take the lead among the "four dragons" of overseas expansion [1] - Several brands have already achieved significant breakthroughs in Gross Merchandise Volume (GMV) through this initiative [1] Group 2 - A brand representative indicated that the internal validation of the "Brand Expansion Plan" has likely secured additional resources to enhance this business upgrade, emphasizing collaboration with major brands [1] - AliExpress confirmed that it will soon launch a brand expansion project, with specific details to be released officially [1]