以深度体验和多元业态为关键词，山东深蓝之旅持续“上新”

Core Insights - Shandong's marine tourism is evolving from a traditional "viewing" model to a more interactive "experiencing" model, focusing on diverse activities and deep experiences [2][5] Industry Overview - Shandong boasts over 3,000 kilometers of coastline with rich marine tourism resources, attracting 480 million domestic tourists and generating 536 billion yuan in tourism revenue last year, marking year-on-year growth of 11.5% and 12.6% respectively [2] - The region is shifting from traditional beach tourism to include leisure coastal tourism, island vacations, and cruise tourism, enhancing the overall tourism experience [2] Cruise Tourism Development - The introduction of cruise tourism is a significant trend, with the Qingdao cruise home port expected to welcome five cruise ships and nearly 30 voyages in 2025, reflecting a 64% increase in cruise voyages from January to August this year [2][3] - The "Zhaoshang Yidun" cruise ship's recent docking in Qingdao highlights the growing popularity of overnight stays, allowing tourists to explore local attractions [3] New Tourism Products - The "Haoke Shandong·Peninsula No. 1" sea tour project launched in July has introduced customizable island-hopping experiences, attracting a younger demographic with 60% of passengers under 40 [4] - The project has significantly boosted local tourism, with occupancy rates for nearby accommodations rising from 40% to 80% and local fishermen transitioning to tourism services, increasing their daily income from 200 yuan to 800 yuan [4] Economic Impact - The integration of "ticket + cultural tourism" has extended the consumer experience, with over 3,800 visitors benefiting from discounts at 105 tourist attractions and 80 restaurants along the coast [5] - In Rizhao, 19 tourist attractions received nearly 1.83 million visitors this summer, generating 309 million yuan in revenue, showcasing the growing economic impact of diversified tourism offerings [6]