趋势研判！2025年中国滑雪培训行业发展全景分析：滑雪的强势崛起给滑雪培训市场带来机遇，滑雪培训仍有较大增长空间[图]

Core Viewpoint - The skiing training market in China is experiencing significant growth due to increasing participation in skiing, driven by rising living standards and the successful hosting of the 2022 Winter Olympics, with projections indicating a market size of 75 billion yuan by 2025 [1][8]. Group 1: Industry Definition and Characteristics - Skiing training is an educational activity aimed at individuals looking to learn or improve their skiing skills, focusing on equipment familiarity and essential techniques such as gliding, turning, and emergency braking [2][4]. - The skiing training industry is characterized by high experiential and safety requirements, significant seasonality, reliance on qualified instructors, and regional concentration [2][3]. Group 2: Development Environment and Policies - Since China secured the Winter Olympics in 2015, there has been unprecedented emphasis on ice and snow sports, particularly in northern regions, with various policies encouraging public participation in skiing [4][6]. - The successful hosting of the 2022 Winter Olympics has reignited public enthusiasm for ice and snow sports, leading to the introduction of policies that further promote the development of skiing [4][6]. Group 3: Market Size and Growth Potential - In 2024, the number of skiers in China is expected to reach 12.8 million, with total skiing sessions projected at 23.08 million; by 2025, these figures are anticipated to rise to approximately 14 million skiers and 25 million sessions [6][8]. - The skiing training market is projected to grow from 72.2 billion yuan in 2024 to an estimated 75 billion yuan in 2025, indicating substantial growth potential in this niche market [8][11]. Group 4: Industry Chain - The upstream of the skiing training industry includes skiing-related hardware, instructors, and other personnel, with essential equipment comprising indoor and outdoor ski venues, simulation machines, and personal gear [8][9]. - The core of the industry chain is the instructors who provide guidance and safety, while the downstream includes professional skiers and skiing enthusiasts [8][9]. Group 5: Competitive Landscape - The main participants in the skiing training sector include various educational institutions, training organizations, and online platforms, with notable entities such as Xue Leshan (Beijing) Sports Culture Co., Ltd. and Beijing Fenxue Technology Co., Ltd. [9][10]. - The industry is characterized by a mix of self-operated and third-party training organizations, catering to both professional athletes and recreational skiers [9][10]. Group 6: Future Trends - The skiing training industry is transitioning from a seasonal, experiential entertainment model to a more systematic and regularized sports education consumption model, driven by increasing health awareness and the popularity of skiing [11]. - The trend of "north snow moving south" is gaining traction, with more individuals from southern regions joining the skiing community, supported by government policies and the expansion of skiing facilities [11].