Xin Lang Ke Ji·2025-09-03 01:44Core Insights - Alibaba's AliExpress is preparing a high-profile brand overseas expansion project, inviting top global and domestic brands, with an expected launch before the Double 11 shopping festival [1][3] - The project aims to establish a new brand section on the app, providing traffic support and local operational assistance for selected brands [3] Brand Collaboration Plans - Brands like Xiaomi and Pop Mart have been included in the "Super Brand Program" and are marked for deep collaboration [2] - The growth targets set for this collaboration are described as "very aggressive" [3] Market Context - The initiative is seen as a response to the potential of brand overseas expansion, particularly in light of the upcoming 2025 Double 11 and Black Friday events [3] - AliExpress aims to differentiate itself from competitors in the cross-border e-commerce sector, which has been characterized by low-price competition [3]