金秋消费季 各地真金白银促消费

Core Viewpoint - The "Golden September and Silver October" period is recognized as a traditional peak consumption season in China, with various regions launching distinctive promotional activities to stimulate consumer spending and support steady economic growth [1][7]. Group 1: Consumption Promotion Activities - The Ministry of Commerce encourages local governments to host unique consumption promotion events, leading to a nationwide response with diverse activities aimed at unlocking consumer potential [2][7]. - In Chongqing, the "Shopping in China · Love Chongqing 2025 Golden Autumn Consumption Season" will run from September 1 to October 31, featuring over 500 promotional events and an investment of more than 1.7 billion yuan, expected to directly drive consumption exceeding 10 billion yuan [2]. - Jilin Province launched its "Golden Autumn Consumption Season" with a 63-day campaign, involving over 1,300 enterprises and hundreds of promotional events across various sectors, aiming to create a vibrant consumer atmosphere [3]. Group 2: Local Resource Utilization - Regions are leveraging local特色资源 to create unique consumption experiences, such as cultural tourism events in Xi'an and autumn-themed tourism routes in Liaoning, enhancing consumer engagement and market vitality [4][5]. - In Shandong, the city of Heze is innovating consumption scenes by organizing diverse activities that highlight local intangible cultural heritage, while Guangdong plans to launch a "Golden Autumn Cultural and Tourism Consumption Season" with a budget of 20 million yuan for consumer vouchers [5]. Group 3: Policy and Financial Support - Local governments are implementing supportive policies and utilizing financial resources to boost consumption, including a 1% interest subsidy on personal consumption loans from September 1 to August next year [6]. - The People's Bank of China in Chongqing is facilitating financial institutions to enhance auto consumption financing services, with over 600 million yuan allocated for promotional activities in the automotive sector [6]. Group 4: Market Outlook - Experts indicate that the combination of distinctive promotional activities, the cultivation of new service consumption hotspots, and robust policy support is revitalizing the consumption market, contributing to sustained economic growth [7].