Core Viewpoint - Kraft Heinz announced its plan to split into two independent publicly traded companies, marking a shift away from the "big and all-encompassing" strategy that has characterized large food enterprises [1][2] Group 1: Company Structure and Strategy - One of the new companies will focus on faster-growing segments such as sauces, spreads, and shelf-stable meals, with projected revenue of approximately $15.4 billion in 2024 [1] - The other company will concentrate on underperforming fresh grocery and foodservice channels, with expected revenue of about $10.4 billion in 2024 [1] - The split aims to simplify the corporate structure, allowing for better capital allocation and prioritization, ultimately enhancing performance and long-term shareholder value [1] Group 2: Historical Context and Performance - The split reverses the 2015 merger between Heinz and Kraft, which created North America's third-largest food company but has since seen a significant decline in market value [2] - Kraft Heinz has experienced a continuous decline in sales for seven consecutive quarters, with a 1.9% drop in the latest quarter, and its stock price has fallen over 68% since the merger [2] - Warren Buffett expressed disappointment over the split, although Berkshire Hathaway remains the largest shareholder [2] Group 3: Industry Challenges - The company faces challenges from inflation, consumer spending cuts, and competition from private labels, as well as reduced snack demand due to GLP-1 weight loss drugs [2] - Analysts noted that Kraft Heinz has struggled to adapt to changing consumer preferences, particularly in the health and organic food segments [4] - The company has been criticized for not investing adequately in its business, leading to a decline in brand popularity [4] Group 4: Future Outlook - The CEO indicated signs of improvement in North America due to reinvestment in products and more targeted marketing [5] - The split is seen as an attempt to replicate the success of Kellogg's recent restructuring, which involved separating popular brands into a new company [5]
食品巨头卡夫亨氏宣布,将拆分为两家独立上市公司