线下体验线上下单，“宁工品推”再加码

Core Insights - The "Ninggongpin Push" consumer goods event was held from August 29 to August 31 in Jiangning District, focusing on high-quality food industrial products from Nanjing and its partner regions [1] - The event utilized an innovative cooperation model involving government support, enterprise participation, digital empowerment, and community benefits, successfully attracting over a thousand citizens [1][2] - The event featured over 30 local and partner region food enterprises, covering various categories such as grains, snacks, and specialty agricultural products, aiming to enhance market reach and sales [1] Group 1 - The event broke away from traditional offline sales models by integrating "offline experience + online multi-platform instant access" [1] - All participating products promised "full platform discount prices" during the event, ensuring consumers benefited from price advantages [1] - The collaboration with major platforms like Meituan, Ele.me, and JD.com created dedicated event sections and explored instant retail service models [2] Group 2 - Consumers could order desired products online after experiencing them at the event, enhancing the shopping experience and conversion rates [2] - The event saw a significant increase in orders, with a total of 392 orders recorded during the event, reflecting strong consumer interest in quality regional foods [2] - The event not only boosted sales for participating enterprises but also improved the market visibility and competitiveness of local food industrial companies [2] Group 3 - The city’s industrial and information technology bureau plans to summarize the successful experiences from this event and continue exploring new government-enterprise cooperation models [2] - There is an intention to optimize and upgrade the "Ninggongpin Push" platform to inject new momentum into the high-quality development of the food industry in Nanjing and its partner regions [2]