哈尔滨市上半年社零总额同比增长5.2％

Economic Performance - Harbin's economy showed steady improvement in the first half of the year, with a total retail sales of social consumer goods reaching 1210.6 billion yuan, a year-on-year increase of 5.2%, outperforming the national average [1] - The growth rate increased by 2.1 percentage points compared to the same period last year, indicating a vibrant consumption market [1] Consumer Policies - The "old-for-new" policy for home appliances has been popular, with consumers saving an average of 1.7 million yuan on purchases, demonstrating the effectiveness of government subsidies and merchant discounts [1] - The policy has expanded to cover various categories, including automobiles, home appliances, and digital products, with 195 car companies and 417 home appliance and digital enterprises participating [3] Automotive Market - The automotive consumption market is thriving, driven by consumption upgrades and policy incentives, with consumers benefiting from significant discounts on new energy vehicles [3] - The "old-for-new" policy has been instrumental in releasing consumption potential in the automotive sector [3] Holiday and Event-Driven Consumption - Holiday economies have become a crucial driver of consumption, with significant increases in foot traffic during festive periods, such as a 300% increase in customer visits during the Spring Festival [3] - Concerts, such as the "Mayday" concert in June, attracted over 105,000 attendees, contributing approximately 200 million yuan to local consumption [3] New Store Openings - Harbin has successfully attracted major brands to open their first stores or experience centers, including Xiaomi, JD, and Huawei, enhancing the commercial vitality of the city [4] - Notable openings include JD's first restaurant infrastructure brand and various flagship stores of well-known brands, which are expected to inject new energy into the local market [4]