智通财经网·2025-09-03 05:49Core Insights - The global smart home cleaning robot market showed strong demand with shipments reaching 15.352 million units in the first half of 2025, a year-on-year increase of 33% [1] - The lawn robot segment experienced significant growth, with shipments of 2.343 million units, marking a staggering year-on-year increase of 327.2% [1] - The industry is expected to see a peak in new entrants starting in the second half of 2024, with Chinese manufacturers intensifying competition in mainstream markets in Europe and the US [1] Overall Market - IDC forecasts that global shipments of smart home cleaning robots will reach 32.1 million units by 2025, representing a year-on-year growth of 28.2%, with a five-year compound annual growth rate (CAGR) of 26% projected until 2028 [2] Market Segmentation - In the first half of 2025, robotic vacuum cleaners accounted for 73.4% of the overall smart home cleaning robot market, with leading manufacturers primarily focusing on this segment [4] - The lawn and pool robot segments are characterized by independent players, with many startups dominating these categories [4] - Major companies like Roborock (688169.SH), Ecovacs (603486.SH), and Dreame are expanding their product lines beyond robotic vacuums to include various smart home cleaning robots and traditional home appliances [4] Robotic Vacuum Market - The global robotic vacuum market maintained steady growth, with total shipments reaching 11.263 million units in the first half of 2025, a year-on-year increase of 16.5% [6] - The market concentration is increasing, with the top five manufacturers capturing 64.8% of the market share, up 4.8 percentage points from the previous year [6] - Domestic market growth was significantly driven by effective government subsidy policies, while Chinese manufacturers adopted aggressive channel expansion strategies in overseas markets [6] Lawn Robot Market - Shipments of lawn robots reached 2.343 million units in the first half of 2025, reflecting a year-on-year increase of 327.2%, driven by surging overseas demand [8] - The market share of boundary-less lawn robots rose sharply from approximately 35% in 2024 to around 65%, indicating rapid advancements in core technologies such as positioning accuracy and navigation capabilities [8] Pool Robot Market - Global shipments of pool robots totaled 933,000 units in the first half of 2025, marking an 18.7% year-on-year increase [9] - The peak purchasing season for pool robots occurs from May to August, driven by increased pool usage during summer [9] - The global pool market is nearing 30 million units, indicating significant growth potential for pool robots, especially as Chinese brands rise in the market [9] Window Cleaning Robot Market - Shipments of window cleaning robots reached 809,000 units in the first half of 2025, with a year-on-year growth of 52.1%, and Ecovacs holds over 50% market share [10] - The market is characterized by a limited number of players, with ongoing improvements in walking speed and cleaning modes [10] Air Purification Robot Market - Shipments of air purification robots were only 4,002 units in the first half of 2025, reflecting a significant year-on-year decline of 45.4% [11] - The lack of intelligent autonomous models and the predominance of basic purification products have led to negative market feedback and low consumer acceptance [11] - Chinese manufacturers are expanding the functionality and application boundaries of home cleaning robots, with a focus on online strategies to build brand presence and sales [11]