Group 1 - The Latin American smartphone market is projected to see a slight year-on-year growth of 2% in Q2 2025, reaching 34.3 million units shipped [1] - Samsung maintains its market leadership with an 8% year-on-year increase, shipping 11 million units, driven by the popularity of its budget Galaxy A06 and A16 models [1][3] - Motorola ranks third with a 10% decline in shipments to 5.1 million units, while Honor and Transsion occupy the fourth and fifth positions, respectively, with divergent trends: Honor's shipments surged by 70% to a record 2.9 million units, whereas Transsion's shipments fell by 23% to 2.4 million units [1] Group 2 - The performance of the smartphone market varies significantly across different countries, with Brazil experiencing a 3% decline and Mexico seeing a 10% drop in shipments due to weakened demand [3] - Growth in the region is primarily driven by Central America, Colombia, and Argentina, which have shown strong double-digit growth following socio-economic and political adjustments [3] - The entry-level models are crucial for the growth of the Latin American market in Q2 2025, but companies are advised to diversify their product offerings to ensure long-term sustainability [3]
Canalys:第二季度拉美智能手机市场出货量同比增长2%达3430万部
智通财经网·2025-09-03 05:49