超半数车企返利账期缩至30天内 “反内卷”见成效了？

Core Insights - The automotive dealership industry has seen some improvement in rebate issues following calls for shorter rebate cycles and clearer rebate rules, but challenges remain with long rebate cycles and complex policies affecting dealer survival and industry health [2][7]. Rebate Cycle and Policy - A recent survey by the National Federation of Industry and Commerce's Automotive Dealers Chamber revealed that 25 brands have fixed rebate cycles of no more than 30 days, while 15 brands have cycles of no more than 60 days [3]. - For non-fixed rebates, 18 brands have cycles of no more than 30 days, and 16 brands have cycles of no more than 60 days, with only 2 brands exceeding 90 days [3]. - The overall rebate cycle has shortened compared to previous reports, with significant reductions in brands that previously had cycles exceeding 90 and 180 days [4]. Rebate Payment Methods - 12 brands provide rebates in cash or vehicle accounts with no withdrawal fees, while 28 brands offer a mix of vehicle accounts and cash, with varying conditions for withdrawal [4][5]. - Some dealers express a preference for cash payments or easy access to funds without fees, highlighting the importance of liquidity for their operations [5]. Inventory and Pricing Issues - Over 53% of surveyed dealers reported inventory levels exceeding 1.5, with 29.36% exceeding 2.0 [6]. - The average price inversion across brands is approximately 16.18%, with 32 brands experiencing price inversions, a decrease from 80% of models facing significant price inversions two months prior [7].