专访如新宁怀恩：坚守长期主义，深耕中国市场

Core Viewpoint - The health industry in China is rapidly transforming under the "Healthy China 2030" strategy, presenting significant opportunities for multinational companies like Nu Skin to align their strategies with national health goals and consumer needs [1][6]. Group 1: Long-term Commitment and Strategic Development - Nu Skin views China as a strategic market and innovation hub, emphasizing its long-term commitment to the region [3]. - Recent interactions with local government, such as a meeting with the Shanghai Municipal Commission of Commerce, highlight the company's collaborative approach to leveraging consumption upgrades and promoting high-quality industrial development [4]. - The company plans to increase investments in Shanghai, launching new products and services tailored to local market demands [4]. Group 2: Capacity and Talent Development - Nu Skin has invested approximately 360 million RMB in the second phase of its Greater China Innovation Headquarters, enhancing production efficiency through advanced automation [4]. - The company is focused on talent development, particularly expanding its "Nutrition Health Consultant" program to cultivate skilled professionals in health management [5]. - Nu Skin is also fostering partnerships with local enterprises to integrate global technology with local needs [5]. Group 3: Technological Innovation for Health - Nu Skin is committed to advancing health through technology, aligning with national priorities such as metabolic disease prevention and cognitive health intervention [6]. - The company is shifting from one-size-fits-all products to personalized health solutions, utilizing cutting-edge technologies like gene expression science and AI [6][8]. - Upcoming innovations include the TRME body management plan and the PRYSM iO hyperspectral scanner, aimed at improving metabolic health and sleep quality [7]. Group 4: Digital Transformation and Sustainable Development - Digital transformation is a key pillar for Nu Skin, enhancing operational efficiency and enabling personalized consumer services [9]. - The company has partnered with Alibaba Cloud since 2017 to drive its digital strategy, exemplified by the launch of the Vera skin assessment system [9]. - Nu Skin is committed to sustainability, integrating environmental, social, and governance (ESG) principles into its operations and emphasizing the importance of ecological health alongside human health [9]. Group 5: Future Outlook - Looking ahead, Nu Skin aims to deepen local innovation, expand production capacity, and upgrade digital services in response to the "Healthy China 2030" strategy [10]. - The company's practices serve as a model for how multinational corporations can align with China's health strategy and contribute to industrial upgrades [10].