Ge Long Hui A P P·2025-09-03 07:24Core Viewpoint - Guohai Securities report indicates that Aofei Entertainment's net profit attributable to shareholders for H1 2025 is 0.37 million (YOY -32.71%), with Q2 net profit at -0.12 million (compared to +0.05 million in Q2 2024) [1] Financial Performance - H1 2025 performance is under pressure, with an increase in expense ratio [1] - The company is focusing on innovation and expanding into the plush product sector [1] Strategic Initiatives - The company adopts an IP-centric strategy, leveraging years of accumulated high-quality IP resources [1] - Aofei Entertainment aims to build a platform integrating animation, film, toys, infant products, and trendy toys, supported by AI-enabled IP development, which is expected to unlock commercial growth potential [1] Investment Rating - Based on the analysis, the investment rating is maintained at "Buy" [1]