Zheng Quan Shi Bao Wang·2025-09-03 07:37Core Viewpoint - The home decoration industry is entering a golden development period driven by the demand for "good houses" and "expanding domestic demand to promote consumption," but it faces challenges such as low consumer trust [1][2] Group 1: Industry Developments - The home decoration industry is adopting new measures to enhance consumer trust and satisfaction, with leading companies implementing innovative solutions [1] - A new funding supervision system has been established by Shenzhen Shengdu Decoration, a brand under Beike, in collaboration with CITIC Bank, aiming to rebuild consumer trust in home decoration transactions [1] - The funding supervision service involves a tripartite regulatory system among customers, banks, and companies, where customer funds are frozen in personal bank accounts until key milestones are met [1] Group 2: Financial Mechanism - The mechanism operates on the principle of "separation of interest and principal," ensuring that interest accrued during the freezing period belongs to the customer, thus protecting consumer rights [1] - The initiative reflects a shift from "oral promises" to "institutional guarantees" in the home decoration industry, marking a significant transformation in industry practices [2] - Beike's home decoration business generated a net income of 7.5 billion yuan in the first half of the year, representing a year-on-year growth of 16.5% [2]