At IBC 2025, InterDigital to Showcase Codec Innovation Underpinning Authentic, High-Quality Video Streaming

Core Insights - InterDigital will showcase its advanced video technology at the International Broadcasting Convention (IBC) in Amsterdam from September 12 – 15, 2025, focusing on optimized streaming using Versatile Video Coding (VVC) enhanced with Film Grain preservation [1][5]. Group 1: Technology and Innovation - VVC, finalized in 2020, offers up to 50% bitrate reduction compared to HEVC while maintaining equivalent perceptual quality, making it suitable for high-resolution formats like 4K and 8K [3]. - The combination of Film Grain Analysis and Synthesis with VVC aims to optimize streaming quality without compromising artistic intent, addressing the challenge of preserving film grain detail during compression [2][4]. Group 2: Industry Collaboration - InterDigital will demonstrate its codec innovations at the Ultra HD Forum booth, highlighting the industry's adoption of VVC as the foundation for next-generation video delivery [5]. - The collaboration with the Media Coding Industry Forum (MC-IF) emphasizes the collective effort to enhance video quality and efficiency in streaming [5]. Group 3: Company Overview - InterDigital is a global research and development company focused on wireless, video, and AI technologies, providing foundational technologies for connected and immersive experiences [7]. - The company licenses its innovations to various sectors, including wireless communications, consumer electronics, and cloud-based video streaming services [7].