Jin Tou Wang·2025-09-03 08:21Core Viewpoint - Haier Smart Home reported a significant increase in overseas revenue by 11.66% in the first half of 2025, driven by its "difficult first, easy later" strategy, which focuses on entering developed markets before expanding into emerging markets [1] Group 1: Financial Performance - In the first half of 2025, Haier Smart Home's overseas revenue grew by 11.66%, outperforming the industry [1] - The company achieved a 32.47% growth in South Asia, 18.29% in Southeast Asia, and 65.42% in the Middle East and Africa [1] - Revenue in the European market increased by 24.07% year-on-year, despite a 0.8% decline in North American major appliance shipments [1] Group 2: Strategic Initiatives - The company is accelerating its "easy later" market expansion after completing the "difficult first" phase of its strategy [1] - Four key strategies are being implemented to enhance market presence: localized product innovation, accelerated capacity construction, digital transformation of retail, and identifying new acquisition opportunities [2] - The company is advancing the construction of its second phase of the Egypt ecological park refrigerator factory and has successfully trial-produced at the Thailand air conditioning industrial park, adding 6 million units of capacity [2] Group 3: Talent Development - Haier Smart Home launched the "Thousand Talents Program" to build a talent pool for overseas operations, with 280 personnel dispatched by June 30 [3] - The program focuses on deploying experienced domestic talent abroad, recruiting and training young high-potential individuals, and attracting industry talent to enhance local service and reputation [3] - The comprehensive implementation of the "easy later" strategy is expected to accelerate Haier Smart Home's progress towards becoming a world-class enterprise [3]