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腾讯音乐2025Q2业绩增长坚实,首席执行官梁柱:在线音乐业务实现稳健增长
Sou Hu Wang·2025-09-03 08:58

Core Viewpoint - Tencent Music Entertainment Group (TME) reported solid growth in its Q2 financial performance, with total revenue increasing by 17.9% year-on-year to 8.44 billion yuan and adjusted net profit rising by 33.0% to 2.64 billion yuan [1] Financial Performance - Total revenue for Q2 reached 8.44 billion yuan, a 17.9% increase year-on-year [1] - Adjusted net profit grew by 33.0% to 2.64 billion yuan [1] - Online music service revenue increased by 26.4% to 6.85 billion yuan [1] - Online music subscription revenue reached 4.38 billion yuan, up 17.1% year-on-year [1] - The number of online music paying users rose to 124.4 million, with ARPPU increasing to 11.7 yuan [1] Industry Context - The growth of TME is supported by the booming digital music industry in China, with expanding online music user base and paid user numbers [4] - TME's online music business is the core engine driving overall performance, leveraging quality content and comprehensive services to tap into consumer potential [4] Content Ecosystem Development - TME is expanding its content ecosystem through diverse collaborations with artists and record companies, including partnerships with Wang Feng and G Nation [5] - The company is enhancing its content co-creation capabilities, collaborating with SM Entertainment and other studios for original content [5] Live Events and Artist Services - TME successfully organized its first international large-scale concert featuring G-DRAGON, attracting over 36,000 attendees [6] - The platform provided opportunities for nearly 100 emerging artists to perform over 300 live shows in the first half of the year [6] User Experience and Platform Services - TME upgraded user experience with features like HiFi sound quality and AI chorus functionality [9] - The company has established deep collaborations with automotive brands to extend music experiences into car environments [9] Strategic Outlook - TME aims to deepen partnerships within the industry and explore new possibilities in the music sector while enhancing user experiences and supporting artist growth [13]