Xin Lang Ke Ji·2025-09-03 09:12Core Insights - Alibaba's AliExpress is preparing a high-profile brand overseas expansion project, inviting top global and domestic brands, with an official launch expected before the Double 11 shopping festival [1] - The project aims to establish a new brand section on the app, providing selected brands with traffic support and local operational assistance [1] - The growth targets set for this initiative are described as "very aggressive," indicating a strategic shift towards brand-focused international sales [1] Brand Collaboration Plans - Xiaomi and Pop Mart are among the brands included in the "Super Brand Plan," with specific sales targets of USD 2000 million and USD 6000 million respectively for the Double 11 event [1] - Other brands such as Anker and Dreame are also in discussions for collaboration, with sales targets of USD 5000 million and USD 3000 million respectively [1] - The initiative reflects a broader trend in the cross-border e-commerce sector, where AliExpress aims to leverage brand partnerships to enhance its market position [1]