Core Viewpoint - MiHoYo has taken significant legal action against game content leaks, reflecting its challenges in maintaining growth despite the success of its flagship games, Genshin Impact and Honkai: Star Rail [1][8]. Group 1: Legal Actions and Industry Impact - MiHoYo's "Special Action Against Game Leaks" has resulted in criminal measures against leakers and court orders to cease infringement activities [1][3]. - The leaked content includes unreleased game characters and software testing packages, with over 260 leakers held accountable [3][5]. - Industry experts warn that leaks can lead to competitors mimicking content, potentially damaging MiHoYo's reputation as an original creator [5][6]. Group 2: Financial Performance and Challenges - Genshin Impact has been a major revenue source, contributing over 70% of MiHoYo's income since its launch in 2020 [3][8]. - MiHoYo has faced declining rankings among mobile game publishers, often falling out of the top three in revenue [8][11]. - The player base for Genshin Impact is showing signs of fatigue, with some long-term players considering quitting due to repetitive gameplay and high costs associated with character acquisition [11][12]. Group 3: New Game Releases and Market Reception - MiHoYo's new title, Honkai: Star Rail, has become the second-largest revenue contributor since its release in 2023 [3][8]. - The new IP, Zenless Zone Zero, has underperformed, generating only one-third of Honkai: Star Rail's first-month revenue and dropping out of the iOS top 100 within 41 days [12]. - MiHoYo is attempting to diversify its game offerings, as seen with the upcoming release of Honkai: Star Rail's new game, Honkai: Inheritance Spirits, to compete in various genres [12][13].
米哈游「忍不了」,追责260人
Xin Lang Cai Jing·2025-09-03 10:29