Core Viewpoint - The financial consumer rights protection work is essential for the healthy development of the financial industry and reflects the core of corporate social responsibility [1] Group 1: Internal Training and Culture - The company has implemented a "Consumer Protection Weekly" training mechanism to enhance employees' awareness of consumer rights protection and create a culture where everyone understands and promotes consumer protection [3][5] - The training focuses on systematic improvement for internal teams, covering various consumer protection themes each week, from legal interpretations to customer communication skills [5] - The company emphasizes practical training for external teams, breaking down consumer protection points into specific sales scenarios to reduce sales misguidance risks [5] Group 2: Community Engagement and Financial Education - The company extends its consumer protection education to the public through community outreach, aiming to improve financial literacy among different demographics [7] - Financial education activities are tailored to specific groups, such as elderly individuals, young parents, and small business owners, addressing relevant financial risks and needs [7] - The establishment of "Financial Knowledge Corners" in collaboration with local communities allows residents to access financial advice and services easily [7] Group 3: Brand Image and Corporate Responsibility - The company's ongoing consumer protection initiatives are transforming its development ecosystem, enhancing service satisfaction and establishing a responsible brand image [9] - The dual focus on internal training and external community service exemplifies the company's commitment to corporate social responsibility [9] - The company plans to continue optimizing its training mechanisms and expanding financial education outreach, embedding consumer protection culture into its core operations [9]
百年人寿山东分公司以常态化教育宣传筑牢消保根基 践行社会责任
Qi Lu Wan Bao·2025-09-03 10:38