Walmart-backed fintech OnePay is adding wireless plans to its everything app

Core Insights - OnePay, a fintech firm majority owned by Walmart, is launching a wireless plan to enhance its offerings and become a comprehensive financial services platform [1][3] - The new OnePay Wireless plan will cost $35 per month for unlimited 5G data, talk, and text on the AT&T network, with easy in-app activation and no credit checks or activation fees [2][4] - The partnership with Gigs aims to reduce customer acquisition costs for AT&T, allowing savings to be passed on to consumers [4][5] Company Overview - OnePay was established in 2021 by Walmart in collaboration with Ribbit Capital, with the goal of becoming a super app similar to WeChat or Alipay [3] - The services offered by OnePay include credit and debit cards, high-yield savings accounts, buy now, pay later loans, and a digital wallet with peer-to-peer payments [1][3] Industry Context - The integration of wireless services into fintech platforms is a growing trend, with other companies like Klarna and Nubank also expanding their service offerings [4] - Gigs CEO Hermann Frank highlighted that the average consumer overpays for phone bills, and the new plan aims to provide a more affordable option with modern features [5]