G-III Apparel (US:GIII) Globenewswire·2025-09-03 12:00Core Concept - The Fall 2025 campaign and collection of Donna Karan marks the 40th anniversary of the brand, focusing on five icons that embody the brand's enduring femininity [1][12]. Brand Identity - Donna Karan emphasizes a wardrobe that is effortless, sensual, and timeless for women across generations [1]. - The brand aims to empower women to feel comfortable and confident in their skin, allowing them to express their individuality [5]. Campaign Highlights - The campaign features Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono, showcasing the strength and connection among women [6]. - The creative direction by Trey Laird and photography by Mikael Jansson highlight the complexity and style of contemporary women [10][12]. Collection Details - The Fall 2025 collection reinterprets classic silhouettes with sophisticated fabrics in city shades, including deep brown, chocolate plum, and metallics [7]. - Key pieces include a devoré velvet look, python-effect outerwear, tailored styles, and a showstopping gown of gold paillettes [8]. Accessories and Style - The collection is complemented by sculptural bags, refined footwear, and sleek sunglasses, enhancing the overall relaxed elegance [9]. - Each accessory piece offers a fresh take on timeless style, designed for the rhythm of New York [9]. Marketing Strategy - The campaign will utilize a diversified media mix across North America, including high-visibility digital platforms and premium outdoor displays [12]. - The collection will be available in select retailers and on DonnaKaran.com starting September 3, 2025 [12]. Brand Legacy - Donna Karan's designs celebrate the female form and have evolved to meet the needs of modern women while maintaining the brand's core aspects [11][14]. - The brand, now under G-III Apparel Group, continues to resonate with a broader audience globally [14].