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调研速递|泸州老窖接受天风证券等169家机构调研 透露白酒行业发展要点
Xin Lang Zheng Quan·2025-09-03 12:01

Group 1 - The analyst meeting held by Luzhou Laojiao on September 1, 2025, involved 169 institutions including Tianfeng Securities and Huachuang Securities, focusing on the development prospects of the liquor industry and the pricing strategy of Guojiao 1573 [1][2] - The Chinese liquor industry is currently undergoing a new adjustment cycle characterized by a "reduction in volume and an increase in quality," shifting from "capacity expansion" to a focus on "quality, brand, culture, and value" [3] - Luzhou Laojiao's marketing strategy includes deepening market penetration, promoting product innovation to align with trends like lower alcohol content, optimizing product structure, and transforming channels through a digital marketing system [3] Group 2 - Guojiao 1573 maintains its positioning as a "strong aroma national liquor," focusing on price stability to reinforce its status in the high-end liquor market [3] - The company aims for a "steady progress" operational goal for 2025, influenced by the consumption environment, and will adapt strategies to pursue long-term industry value and sustainable development [3] - Despite challenges in the liquor industry, the upcoming Mid-Autumn and National Day festivals are expected to maintain the fundamental demand for liquor, with the company leveraging digital tools to boost sales [3] Group 3 - The trend towards lower alcohol content products is acknowledged, with the company welcoming competition and planning to introduce high and low alcohol products as needed to cultivate potential markets [3] - Performance in the first half of the year showed steady development in key markets such as Sichuan, North China, and East China, with East China performing particularly well [3] - The company will adhere to its "2358 + 100" regional strategy to deepen its base market [3]