Further Partners with Behr Paint Company to Reduce Decision Fatigue with New AI-Powered Paint Color Selection Tool

Atlanta, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Further, a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, announced it is the AI company that developed Behr Paint Company’s new paint color selection generative AI experience, ChatHUE™. The tool is designed to remove key barriers in the paint color selection process to improve customer confidence, reduce lead time and drive conversions. Behr Paint’s prospective buyers have historically faced challenges na ...