Further Partners with Behr Paint Company to Reduce Decision Fatigue with New AI-Powered Paint Color Selection Tool

Core Insights - Further, a leading data, cloud, and AI company, has developed an AI-powered paint color selection tool named ChatHUE™ for Behr Paint Company, aimed at enhancing customer confidence and reducing lead time in the paint selection process [1][2][3] Company Overview - Behr Paint Company, founded in 1947, is a major manufacturer of paints and related products in the U.S., Canada, and Mexico, known for its commitment to quality and innovation [5] - Further specializes in data, cloud, and AI solutions, helping companies make informed decisions and achieve performance efficiency, with a client retention rate exceeding 90% [6] Product Features - ChatHUE™ utilizes AI to simplify the paint color selection process, providing real-time recommendations and personalized suggestions based on project type and aesthetic preferences [3][4] - The tool is built on Google Cloud and leverages Behr's extensive proprietary color data to guide customers through the selection process, addressing common challenges like decision fatigue [2][3]